Blog SEO

SEO ROI vs Social Media ROI

Last week at our presentation training Marcus and I was discussing different ways that we could continue to improve our presenting skills and regularly use what we had learnt.

During that discussion I came up with an idea that we agreed would help continue our learning, provide us with some goood confidence going into the conference circuit whilst also providing some great content for the SEOptimise blog and enhancing our personal brands along the way. So all in all a win, win situation.

So today was the first step of putting that plan in to practice and below is our first video blog discussing SEO ROI vs Social Media ROI. Making the video took over an hour and 2 takes but hopefully from each new video we do the more confident we will get, the better the video would become and hopefully the personal brand will increase.

Now that I have chattered on for way to long, have a watch of the video and please try and get through it (I know its 12minutes) and provide us with feedback good or bad. You can either find me on twitter @danielbianchini or you can try looking for me here

Blog Events

SEOptimise @ Internet World 2011

Today was the first day of this year’s Internet World Exhibition that SEOptimise have decided to trade at, with the sole intention of improving both brand visibility and the number of clients that we have on our books. As for first days this one had everything from an eventful drive to a comedy finish that actually came from me.


The day started with an eventful car drive with Carla Nadin that started a little bit later than scheduled although still early at 7am. After making steady progress down the M40 with the general car banter at that time in the morning, we eventually hit the rush hour traffic in London around 8am. During the London leg of the drive it became apparent that if we were to get anywhere we had to drive like Londoners, so the famous Roman saying became “When in London, drive like a Londener”.

Blog SEO

Product URLs – a Duplicate Content Minefield

This post was originally published on

Over the past few months I have been conducting lots of SEO Audits for a vast range of clients of all sizes. One thing that always seems to come out of the audit as a significant action is to look at the URL structure and duplicate content, with a special note for the product URL.

I find it extremely frustrating that with today’s technology and the skill set of most developers, CMS Platforms still generate multiple URLs for products associated with several categories. This instantly generates duplicate content for a single product, and if this is replicated across hundreds if not thousands of products, a serious duplicate content issue occurs.

To give you an example of what happens with some CMS Platforms (all CMS platforms are different), I have described a scenario below that is from the point of view of both a merchandiser and platform.


Staying up to Date or Left Behind! You Decide..

Since announcing that I was leaving iThinkMedia, a number of colleagues have asked me how I keep up to date with the latest SEO news, techniques and debate.

For me this was quite a strange question as I have had Google Reader setup with RSS feeds for SEO resources that I regularly read for a VERY long time now. These SEO resources are then delivered to my Google Chrome browser as and when they are updated keeping me up to date all day.

Using Google Reader and Google Chrome I am able to sync my feeds anywhere that I have a computer/smart phone and internet connection. I thoroughly recommend using these tools to deliver your SEO resources direct to your browser instead of having to go looking for your information.

Blog SEO

Top Questions to ask your Potential SEO Agency

Search engine optimisation (SEO) is a highly efficient technique when used well and one that is often best left to the professionals. However, it can be very hard to know whether you’re picking the right SEO agency or not to handle your precious campaign. Here are a few questions you can ask to ensure the company you are choosing knows what they are doing.

First, be sure to ask your SEO company what tactics they prefer to use in terms of increasing search rankings and overall visibility. Some agencies could use techniques that take greater risks than you need to be associating yourself with, and broadly speaking for longer term projects, these are not recommended; certainly not without being aware of the risks associated with these activities. It’s important to check if they play by the rules search engines set, or if greater risks are taken – and to be aware of the potential consequences if there are risks involved.

Blog General

Communicating with your Clients

Communicating with your client is a key part of any SEO account manager or account executives role. It is essential to clearly communicate on a regular basis with your client, whether it is to provide recommendations, documentation or discuss some development enhancements. Becoming an extension of their marketing team allows you to build a long lasting relationship, which helps with client retention.

I regularly contact the main stakeholders of all my clients, this enables me to build a relationship that allows us to talk about a range of different subjects even stuff away from work, including Saturday’s football game or my forthcoming wedding.

Below I will describe how I communicate with my clients and the tools I use to make sure that I am always available and keep a strong working relationship.

Blog SEO

Link Building: In-house, Out-sourced or Both?

Over the last few weeks I have begun lots of new link building campaigns for some of our clients. During this time I have been looking at how we can improve our offering to improve our efficiency within the business and service in general, across our client base.

I began by looking at our current process and then looking at the pros and cons of running a link building campaign in-house, out-sourced with such companies as Micrositez or using both to provide a much more rounded approach to the campaign.

Below are some of the findings for each potential offering:

Blog Tools

Using Hitwise as an SEO Tool

Over the last few days I have been devising a strategy for a client that will be implemented during 2011/12. During the process I have spent a considerable amount of time within in Experian Hitwise to look at multiple areas to base my decisions on.

I find myself in a forunate position that although working for an agency I still get to use Hitwise for this particular client. It is by far one of, if not the best online marketing tool that I use on a daily basis. It gives you so much information that I can easily be found in Hitwise for hours on end. Not everyone can afford Hitwise as it is a very expensive tool but to me the benefits massively outway the cost, therefore I recommend it to all our clients whether they are existing or new.

I am going to have a quick look at how I use Hitwise to help me for SEO.

Competitor Analysis

Knowing what your competitor is targeting can help you understand a lot more about their SEO campaign. Analysing my clients competitors is the first thing I look at when devising. By analysing their competitors allows me to see whether they are targeting the same key phrases as my client.

By identifying the key phrases that our competitors are targeting that are not in our current scope provides missed opportunities that could improve traffic.

Keyword Research

For me this is where Hitwise helps me as an SEO massively, giving an array of options to give all the information you require to select the most profitable keywords and phrases.

Being able to find the most searched for keywords and phrases within your industry is key. The image below shows the top keywords or phrases that have driven traffic to the news and media category. In the example below you can see that Fernando Torres is the 9th largest search query driving traffic to the news and media category during the transfer deadline time. If this was a product you would be looking to these keywords and key phrases to target during your campaign as part of your primary list.

Image courtesy of Hitwise – Robin Goad

When selecting keywords and phrases you need to ensure that you have got all variations and steps of the buying/research cycle covered. Hitwise allows you find out what keywords and phrases are being searched after your selected keyword. The below image shows the top 10 search queries entered after searching for the query “stop smoking”. What is good about this feature is that it allows you to identify key phrases during the next step of the cycle and keywords that might not come out in the initial research.

Image courtesy of Hitwise – Robin Goad

The only problem that I have with Hitwise is the way they represent the numbers. Everything is in percentages against the category that the brand has been allocated to. During my conversations with Hitwise they have informed me that they are going to introduce numbers based on search volume in the near future a long with a number of other features.

Market Share

Getting a clear indication of where your company/brand is placed within your industry allows you to benchmark your progress and identify trends against your main competitors. I find that directors of major brands like this type of graph to show them how close their competitors are and whether they have increased or lost market share.

Image courtesy of Hitwise – Robin Goad

Above I have discussed only a handful of different features that Hitwise provides us as SEOs. Hitwise makes my job a lot easier than using multiple tools such as Google Insights, Trends, AdWords and to make decisions. Do you use Hitwise for SEO? What are your thoughts on its features?