New search adventures for 2016 – The 2nd Optimise Oxford

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Tonight was the second Optimise Oxford down at the St Aldates tavern with three excellent talks from Stephen Kenwright, Sean Butcher and Katie Bennett.

Unfortunately I was unable to make the event this evening but followed on Twitter, and was lucky enough to see the slides prior to the night.

Stephen Kenwright – Link Metrics that Matter

Stephen hasn’t put his slides up online yet, but wrote a post about Link Metrics that Matter over on the Branded3 website. Here he talks about the current use of Moz and Majestic metrics, and how TrustRank maybe a better way of measuring links.

1. Trust is as important as PageRank
2. Multiple links from the same website shows trust
3. I want more links from people who already link.

Below is Stephen delivering his talk captured by


Sean Butcher – Google rich answers, why they can no longer be ignored

Sean’s presentation talks about Google’s Rich Answers and shows data from a study performed by Eric Enge of Stone Temple. He also created his own study of 200 How, What, Where and Why queries which is really interesting. Take a look at his slides below.


As with Stephen above, the team over at managed to capture Sean in action and posted it on Twitter below.


Katie Bennett – Why your digital strategy needs user personas

The team managed to catch Katie rocking the stage in the video below!


Following online was difficult, but it seemed to be another great event and one that will continue to flourish here in Oxford.

Some images from Twitter

There was plenty of conversation on twitter and I managed to borrow some images taken by @UELukeT, @OptimsieMeetup and @whitedotnet.

Hopefully I can make the next one, and see you all there too! To stay up to date on when the next event is, head over to Twitter and follow @optimisemeetup, sign up on the meetup page or sign up for my newsletter below!

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