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Link Building: In-house, Out-sourced or Both?

Over the last few weeks I have begun lots of new link building campaigns for some of our clients. During this time I have been looking at how we can improve our offering to improve our efficiency within the business and service in general, across our client base.

I began by looking at our current process and then looking at the pros and cons of running a link building campaign in-house, out-sourced with such companies as Micrositez or using both to provide a much more rounded approach to the campaign.

Below are some of the findings for each potential offering: