This post was originally published on White.net
Over the past year I have been involved in the interviewing and hiring of a number of experienced SEOs and newcomers to the SEO industry. One of the key things that I ask in those interviews is: how do you keep up to date with the industry, and what are the techniques required to succeed? As you would expect, you get a lot of stock answers from those with experience, but those who are new to the industry don’t really have an understanding of what they need to be doing to succeed.
To help those who are new to SEO, I wanted to provide five tips that I would have loved to have been told when I was starting out.
1. Read, Read, Read and Read!
We work in an industry that is thriving in content, and as a noob to the industry that’s great. Start to read the basics rather than jumping straight in with the advanced. You need to have a good grounding.
Start with:
- Google Website Optimisation Guide
- Moz Learn SEO
- Beginner’s Guide to SEO
- The Beginner’s Guide for Learning SEO
- The Web Developer’s SEO Cheat Sheet
- Perfecting Keyword Targeting & On-page Optimisation
- The Beginner’s Checklist for Small Business SEO
- Search Engine Ranking Factors
- DistilledU – Modular learning programme