Analytics & Tag Manager Archives

6 Google Analytics Filters I Couldn’t Live Without!

This post was originally published on White.net I have been using Google Analytics for a long time now, and every … Read more

8 Great Tools to use with Google Analytics

This post was originally published on White.net

We hear so much about great SEO tools that we should be using, but we rarely see much written about tools to help you with your Google Analytics data. Over the past year I have been using more and more tools to help with Google Analytics data, from API extraction to data visualisation, and I wanted to share them with you. Below are just 8 tools that I used for Google Analytics on a regular basis that save me a lot of time.

ScreamingFrog

Who has come across GA traffic disappearing and it being down to some GA code being removed? How long has that taken you to find the pages that no longer has the GA code on?

Over the past few years I have been using ScreamingFrog to check websites for any pages that have missing Google Analytics code, and comparing it against those that have. Once I have a list of URLs with missing GA code, I supply this to the internal team to have them look at it and implement. Once implemented, I then re-run the crawl to ensure the missing pages now have the GA code.

12 Months Later & I am Finally Google Analytics Qualified!

Today I finally got around to taking the Google Analytic Individual Qualification (GAIQ) exam that I have been meaning to take for the last 12 months. Although disappointed in the score (88%), I am glad that I have passed and got it out of the way, and can now say that I am a qualified user of Google Analytics.

Now that I have passed I wanted to provide you guys with some tips and suggestions that you might like to use when taking your exam. Although I didn’t think the exam was ridiculously difficult, I did find that the hardest part was to decipher what Google were providing for the multiple choice answers. Depending on how you read the question, you may provide completely different answers.

Google Analytics Integrates Webmaster Tools

How many hours do you flick between Google Analytics and Google Webmaster Tools? If it is as much as me then you will be jumping around for joy today, as Google have announced that they are piloting the integration of Google Analytics and Google Webmaster Tools.

With the majority of the information provided by Google Analytics showing what happens after the users chose your website; and Webmaster Tools reporting on data before the initial choice, bringing the data together provides much more detailed reports.

The first phase of the integration will show limited reports including clicks and impressions, using search data from Google Webmaster Tools. Google say that “We hope this will be the first of many ways to surface Webmaster Tools data in Google Analytics to give you a more thorough picture of your site’s performance.”