Blog Events

The Rap Off: BrightonSEO vs SASCon

Last night at BrightonSEO Matt White from Fresh Egg got on stage and performed “Pass Out” by Tinnie Tempah to the 10’s of SEOs in the karaoke room.


It bought back memories of Neil Walkers Rap at SASCon, where he rapped his entire presentation.

So I have put the two together and I’m taking a pole to see which one was your favourite. Obviously these are two completely different types of Rap, one completely unique whilst the other sang well. I thought it would be a bit of fun to put these together and take a poll.

Watch the videos below and choose your favourite.

Matt White

Neil Walker


Remember this is just for fun 🙂

Blog Events

Microformats and SEO – Glenn Jones

BrigthonSEO provided some great content throughout the day, but I found Glenn Jones presentation on Microformats and SEO very interesting. I have been looking into the benefit of Microformats including how it improves click through rates.

I have included Glenn’s presentation below, I hope you find it as informative as I did.

Microformats and SEO
View more PowerPoint from Glenn Jones
Blog SEO

Google on Pagination for SEO – Video

Maile Ohye from Google’s Search and Webmaster Tools teams has created a video discussing how to pagination works and how it can solved depending on the configuration of your website.

Blog Events

Early Bird Tickets for ionSearch 2012 – 18th April, Leeds

ionSearch Advanced Search Marketing Conference. 18th April, Leeds

There are only nine days left to get your early bird tickets for the newest search marketing conference in the UK. The ionSearch Conference has some of the biggest names in the industry including Lee Odden, David Harling, Kevin Gibbons, Martin McDonald and Patrick Altoft.

The event is held at the Carriageworks in Leeds, on the 18th April 2012. As well as the presentations in the main auditorium, there will be an expert panel suite where I will join Patrick Altoft (Branded3), Stu Owens (Bloom Agency) and Johnathan Alderson (TwentySix) to discuss SEO for eCommerce.

As well as the two main rooms, there is the SEO Tools room and the networking event that will allow you to mingle with the attendees to discuss the days activities and probe the speakers further on their presentations.

SEOptimise will also have Kevin Gibbons presenting at ionSearch in the main auditorium at 15:30, talking about “Why SEOs Need to Think Like a Business”. This is a topic that I feel quite strongly on, due to my interest in business and my background setting up iThinkMedia.

I will be around for the entire day so if you want to discuss my panel further or you just want to have a chat then come and grab me or tweet me @danielbianchini. I look forward to seeing you all there.

Blog General

Who Dares, Wins! – The SEO Challenge

Game On! It’s War! Your Going Down Punk! 🙂

In recent weeks, Shaad and I have been having a dual with our personal websites, in terms of who can rank highest for the query “Oxford Based SEO”. It has been a bit of fun and something that has provided us both with a bit of a laugh over the last few weeks.

So with that in mind, we are going to make the challenge a bit more interesting by targeting more Oxford SEO terms, including the following:

Blog SEO

CRM Software to Improve Online Marketing

This post was originally published on Search Engine Journal

Over the past few months I have been concentrating on improving my time management skills with the introduction of a number of different tools and processes. During that time I noticed CRM software becoming more integrated with online marketing tools and wanted to share those with you.

Online Marketing CRM Integration

Using CRM tools, like Workbooks CRM (the one we use in our office), not only allows you to manage customer relationships, but it also gives you the ability to measure campaign ROI across all of your marketing channels simultaneously, from direct mail to SEO and PPC.

The main benefit of a CRM system is that it takes the sales process through to completion, rather than just providing a snap shot of performance of a limited part of the process. For example, where the sales process continues past the online environment, systems such as AdWords and Analytics only show you a snap shot, such as the number of leads generated. A CRM system will take this to completion and show the number of those leads that resulted in a sale.

CRM systems allow you to marry actual sales and budget information with your AdWords and Analytics data to show ROI down to keyword level. This will then allow you to identify your key terms and aid decision-making when considering where to spend both your PPC and SEO budgets.

Another key benefit is that it can help with multi-touch attribution, making your ROI calculations even more accurate. Most systems will keep a record of all communication; for example, if a single user goes through the following steps:

  1. a user visits via a PPC for a non-brand term
  2. they return later via an organic brand term
  3. the user signs up for the company newsletter
  4. the user clicks through from an offer on the newsletter and finds the phone number
  5. the user calls and makes a purchase

In this example the sale may be attributed to the phone sales team or potentially the newsletter, but in reality at least partial credit needs to go to the PPC ad that was the initial visit method. An effective CRM will allow you to do this.

BuzzStream for Blogger Outreach

Blogger Outreach and relationship building is one of the most beneficial ways to build contextual links to your site.
The tool that I have used in the past for this type of work is BuzzStream. What I liked about BuzzStream is that it is a database driven CRM system specifically for blogger outreach and reduces the need for spreadsheets (bonus!).
There have been lots of posts on how to use BuzzStream from the likes of Paddy Moogan, so I won’t go into that, but I did want to talk about the use of CRM.
I believe one of the best features with BuzzStream, apart from the fact it is an awesome blogger outreach tool, is using the CRM features.

Track Twitter Conversations

Building relationships via social media channels such as Twitter is a large part of the blogger outreach process, so having a record of that communication is a great help.

BuzzStream tracks Twitter messages sent between you and your contacts, adding them automatically to your contact record for future reference.

Direct Email

Once you have started to create a relationship via your social media channels, it will be time to get in direct contact via email.

BuzzStream provides you with the option to email direct from BuzzStream, BCC or forward emails to be added to your contact record. This allows you to easily see who you have contacted and what was said, making it easier to refer back to past conversations.

Automated Workflow Management

Depending on the stage of the communication process, and whether you have managed to generate a link, BuzzStream will automatically change the “Relationship Stage”.
The relationship stage is a great way to manage at what part of the communication you have reached and whether you have managed to build a link or have a guest post accepted.
These are just these areas of BuzzStreams CRM software that I found to be of particular use, but I could go on. I recommend that you go and take a look yourself by signing up for a trial.

Social CRM

Social CRM has been a hot topic for a while now. Social CRM is essentially an extension of your existing CRM system with the ability to populate social media conversation.
The Social CRM could be used by multiple departments within a business to listen to conversations, create messages and join in with relevant conversation immediately.

Benefits of Socal CRM

  • Making the company more personable, so the customer regards the business as a trusted peer.
  • Ensuring that the customer only has to give details once, although spoken to by multiple departments.
  • Transform good and bad customer experiences into relationships based on customer engagement.

Brands such as Workbooks and Microsoft Dynamic are great CRM systems, Salesforce and Appirio are leading the way in Social CRM.
Above are just a few ways that CRM systems are being used in online marketing. Are you using any of the above or can you recommend any that you are currently using? Could you now work without your CRM software if required? I look forward to hearing your thoughts below in the comments or on Twitter @danielbianchini.

Blog SEO

The Internets Darkest Day

Yesterday was an historic moment in the Internets short history, with some of the biggest websites going on strike. The blackout is in protest of Stop Online Piracy Act (SOPA) and Protect Intelluctal Property Act (PIPA) legislation that is being put to the US Government.

We can’t let poorly thought out laws get in the way of the internet’s development. Facebook opposes SOPA and PIPA, and we will continue to oppose any laws that will hurt the internet. – Mark Zucherburg – Founder of Facebook

Some of the largest websites in the world, for 24 hours blacked out parts of, or in some cases the entire website in protest. Thus, showing what the internet could be like if the law actually came into force.

Blog Events

Online Marketing Conferences

Every year people look for when the Online Marketing Conferences are going to be held and whether they are worth while going to. As with last year, I have updated my Online Marketing Conference Calendar to share with you all.

Please feel free to share the Online Marketing Calendar with your colleagues, and hopefully I will see you at a few off them this year.

Blog Events

My 2012 SEO Conference Wish List

Each year I look at the conference calendar to see which I feel will be the most beneficial to me. This year I am looking at the calendar slightly differently as I want to pitch for speaking slots as well as attend as an attendee.

Below I have highlighted the conferences that I want to attend as a member of the audience, and possible pitch to speak at some events.


This has become one of the must attend events every time that it is held. Last year BrightonSEO sold 600 tickets in less than 30minutes, which tells you exactly how popular and valuable it has become.

Kelvin Newman, the founder of BrightonSEO has continued to increase the capacity of the event each time, providing the very best speakers from across the SEO industry.

I am hoping that I will be able to attend both BrightonSEOs this year and maybe be in a position to speak at the event in 2013.. 🙂

For more about BrightonSEO