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12 Months Later & I am Finally Google Analytics Qualified!

Today I finally got around to taking the Google Analytic Individual Qualification (GAIQ) exam that I have been meaning to take for the last 12 months. Although disappointed in the score (88%), I am glad that I have passed and got it out of the way, and can now say that I am a qualified user of Google Analytics.

Now that I have passed I wanted to provide you guys with some tips and suggestions that you might like to use when taking your exam. Although I didn’t think the exam was ridiculously difficult, I did find that the hardest part was to decipher what Google were providing for the multiple choice answers. Depending on how you read the question, you may provide completely different answers.

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Moving to SWBroadband Hosting

SWBroadband - Web Hosting ProviderOver the last few years I have been meaning to move away from my former web hosting company Real Web Host. There was no specific reason for moving as I had been with them since I was at University, but I wanted to move to a UK based server and collate all my domains/hosting in one account.

Moving web hosting provider always felt as if it was going to be a painful experience, probably the reason I had put it off for such a long time. During this time I spoke to lots of people who had bad experiences with providers such as 123reg and Fasthosts, that I decided to bite the bullet and stay where I was.

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Should Your Brand Use Online Video?

Online video is exploding onto corporate websites as more and more businesses recognise its marketing potential.

But will this platform work for your organisation? What kind of video should you produce? How can you optimise it?

The right video for you

Different businesses benefit in different ways from online video. A big brand like Coca Cola or a bank might use entertaining content to spread brand awareness, meaning it might publish content that’s not specific to a product.

However, a smaller company would potentially benefit more from producing videos that show how to use its products.

Generally speaking, there are three kinds of video. Conversion videos, typically product information clips; educational videos, which spread brand awareness by offering useful information; and viral videos, which use entertaining content to generate buzz behind a brand.

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