SEO Archives | Page 5 of 6 | DANIEL BIANCHINI

Should Your Brand Use Online Video?

Online video is exploding onto corporate websites as more and more businesses recognise its marketing potential.

But will this platform work for your organisation? What kind of video should you produce? How can you optimise it?

The right video for you

Different businesses benefit in different ways from online video. A big brand like Coca Cola or a bank might use entertaining content to spread brand awareness, meaning it might publish content that’s not specific to a product.

However, a smaller company would potentially benefit more from producing videos that show how to use its products.

Generally speaking, there are three kinds of video. Conversion videos, typically product information clips; educational videos, which spread brand awareness by offering useful information; and viral videos, which use entertaining content to generate buzz behind a brand.

Will Changing URLs During a Website Redesign Damage my Search Engine Visibility? – Video

This post is the first in a series of regular video blogs, answering questions that have been directed at me … Read more

Where is my Content!!

Wow, what a busy month I have had and not just at work either!

Since I came back from my Stag-do in Ibiza it has been non-stop getting all my client work in order to handover, guest blogging, submitting a pitch and organising the very first OxonDigital event.

Below is a quick round up of what I have been doing in the last month:

A4U London

Its coming to the end of conferences and I thought that I should really start pitching to try and speak at one conference before the end of the year. A4U London is a conference for affiliates that has a wide range of speakers across the online marketing industry making it a perfect event to pitch for. I have submitted a joint pitch with Kevin Gibbons discussing how SEO can help Affiliates.

Using Social Media to Promote Local Events

Recently Marcus and I created a video about how we used social media to promote our Oxon Digital online marketing … Read more

Using Social Media to Create Topical Content

Yesterday Marcus & I decided it was time that we created our second video blog at SEOptimise to keep the … Read more

Twitter’s Follow Button Launch is Countered by Google’s +1

Twitter have today launched the Follow button, allowing you to follow people from any website. Within minutes of reading about … Read more

SEO ROI vs Social Media ROI

Today marks the day that I finally started to improve my personal brand on a level other than just Twitter & Facbook. From an idea that was thought up in our presentation training to our first video post. Take a look and let us know your thoughts on our very first video blog post.

Product URLs – a Duplicate Content Minefield

This post was originally published on White.net

Over the past few months I have been conducting lots of SEO Audits for a vast range of clients of all sizes. One thing that always seems to come out of the audit as a significant action is to look at the URL structure and duplicate content, with a special note for the product URL.

I find it extremely frustrating that with today’s technology and the skill set of most developers, CMS Platforms still generate multiple URLs for products associated with several categories. This instantly generates duplicate content for a single product, and if this is replicated across hundreds if not thousands of products, a serious duplicate content issue occurs.

To give you an example of what happens with some CMS Platforms (all CMS platforms are different), I have described a scenario below that is from the point of view of both a merchandiser and platform.

Top Questions to ask your Potential SEO Agency

Search engine optimisation (SEO) is a highly efficient technique when used well and one that is often best left to the professionals. However, it can be very hard to know whether you’re picking the right SEO agency or not to handle your precious campaign. Here are a few questions you can ask to ensure the company you are choosing knows what they are doing.

First, be sure to ask your SEO company what tactics they prefer to use in terms of increasing search rankings and overall visibility. Some agencies could use techniques that take greater risks than you need to be associating yourself with, and broadly speaking for longer term projects, these are not recommended; certainly not without being aware of the risks associated with these activities. It’s important to check if they play by the rules search engines set, or if greater risks are taken – and to be aware of the potential consequences if there are risks involved.

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